Understanding the reach and usage of social media channels not only lets us target communications effectively but can also help monitor people's changing behaviour during these difficult times. Below are a range of social media data, taken from various sources that explore usage of social media platforms. We hope this data will give insights into areas such as:
Accessing social media requires a working data connection and so can be used as a proxy for people's ability and willingness to pay for data bundles. Given that this data is disaggregated by both gender and age class this could yield valuable insights.
Monitoring the type of devices used to access social media could lead to insights into changing working habits as people leave offices and desktop computers.
Monitoring the Facebook pages with most fans may give an indication of changing priorities as well as helping to target communications