Understanding the reach and usage of social media channels not only lets us target communications effectively but can also help monitor people's changing behaviour during these difficult times. Below are a range of social media data, taken from various sources that explore usage of social media platforms. We hope this data will give insights into areas such as:
Accessing social media requires a working data connection and so can be used as a proxy for people's ability and willingness to pay for data bundles. Given that this data is disaggregated by both gender and age class this could yield valuable insights.